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Paper title
Digital Life and Business Transformation Of Gasoline Firms In Rivers State Of Nigeria

Paper author
CHUKWUEMEKA, BLESSING CHINWE

Author Email
[email protected]

Abstract
The study evaluated Digital life and business transformation of Gasoline firms in Rivers State, Nigeria. The specific objectives were to: examine the relationship between e-safety and customer experience and ascertain the relationship between effective communication and employee experience of Gasoline firms in Rivers State, Nigeria. The descriptive survey design was used. The population of the study was three thousand three hundred and eighty six (3,386) staff from the selected Oil firms. The sample size of 345 using Ferund Williams’s formula. A total of 295 staff returned the questionnaire accurately filled, which gave 94 percent response rate. Data were presented and analyzed using mean score and standard deviation using Sprint Likert Scale. The hypotheses were analyzed using the Pearson correlation (r ). The findings indicated that There was significance positive relationship e-safety and customer experience, r(95, n = 295) = .610 <.983., p<.05 and there was significance relationship between communication and employee experience of Gasoline firms in Rivers State, Nigeria, r(95, n = 295) = .411 <.846, p<.05. The study concluded that e-safety and communication had positive significant relationship with customer experience and employee experience of Gasoline firms in Rivers State, Nigeria. The study recommended among others that the management of the gasoline firms should endeavour to be safe online to protect individuals, themselves and others from online harms and risks which may Jeopardise their personal information. Keywords: Digital life, transformation, gasoline, firms


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