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Abstract
The main objective of this study is to examine folk media as a mode of communication in the development of rural areas with particular reference to Orumba North LGA of Anambra State. The research design in this work is descriptive survey design. The questionnaires and interviews served as the primary source of data, while the secondary data mainly come in form of published works such as textbooks and company report. Other sources include unpublished works and existing document. This research was carried out in the identified communities in Nigeria. The questionnaires were administered in the selected location. The population of the study is the identified Management staff, skilled and unskilled workers. They are 144 in Number. The sample size is made of 106, out of a population size of 144 the formula adopted in determining the sample size of this study is one propounded by Taro Yamane. The instrument used for data collection is according to the type of data, here we have primary and secondary data. The primary data instruments are well structured questionnaire, oral interview and personal observation of the researcher. The secondary data instrument includes text books, journals, Magazines and internet materials. In order to ascertain that the instrument used for collecting the data are valid given the result the expected result, the researcher made copies of the questionnaire and guidelines on what the questionnaire is expected to archive to the supervisor, who accordingly determined validity of the instruments. Out of a total of 106 (100%) questionnaires distributed 100 (94%) one hundred were correctly filled and return, while four (3.7%) were returned incorrectly filled and two (2.3%) questionnaires were unfilled. 2 The data presentation will be based on only the correctly filled and returned questionnaires. Therefore, the researcher concluded that the folk media has a role in promoting African values. For example, during the colonial era, the folk media was used to ridicule the oppressors, present strategies for resistance and rally popular support for independent movement. Keyword: Folk, Media, Communication, Development, Values.